BMW: A luxury launch at Iberostate Praia do Forte

17 mai 2013

Iberostate Praia do Forte was the stage chosen for the presentation in Brazil of BMW’s new gem, the BMW R 1200 GS motorcycle.

Iberostate Praia do Forte was the stage chosen for the presentation in Brazil of BMW’s new gem, the BMW R 1200 GS motorcycle, which took place on 11 May.

Owners, future owners, drivers and other VIP guests were the lucky attendees who had the chance to exclusively experience the design and technology of the new model from the German company.

The event was a success among aficionados and the local and specialised press, as they had the opportunity to test drive both versions of the model – “Sport” and “Premium” – in a unique environment. 

As Joan Gutiérrez, commercial manager at Iberostate Praia do Forte, put it, “organising this type of event is a great opportunity to show how being a Iberostate owner goes far beyond buying real estate. It also means enjoying a new lifestyle”.

The presentation of the new R 1200 GS ended with a meal in which all guests were able to share their experiences to the sound of live music. 

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